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Branding that connects with your customers
Strong branding is a key to success in virtually any market. But what is branding, and how do you create a better brand than your competitors? We can help your business answer these types of questions to create something unique that you can proudly own.
The ultimate goal of branding and identity development goes beyond recognition. In a world inundated with information and choices, your brand’s story is the differentiator that sets you apart. When done right, people will define you by those differentiators. Branding takes:
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A strong strategy to define market appeal
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Consistent and recognizable brand identifiers
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Unique and engaging positioning statements
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A narrative that informs, engages, surprises, and resonates
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Follow-through at every step
Remember: It's how you're perceived
Crafting a clear visual identity is more than a marketing tool — it’s the way your company is perceived by the world. Logos, font choice, graphics, and colors are all influential factors. Bottom line: It’s less about your personal likes and dislikes and more about what will breath life into your business while enabling it to stand out in a crowd. We will give you the tools to resonate strongly with your base and perform well in a variety of mediums.
The A-B-C of branding: Always be consistent
Consistency in branding is the adhesive that binds together the disparate elements of a brand into a harmonious and recognizable whole. A cohesive brand builds trust, conveying reliability and professionalism while fostering a sense of familiarity that resonates with the target audience. Moreover, cohesion amplifies the impact of marketing efforts by ensuring that every touchpoint contributes to a singular narrative.
We’ll set you up for success! Every comprehensive branding effort that we commit ourselves to includes digital files for virtually every application and thoughtfully prepared style guides that will help guide the use of your brand identifiers and keep your logo, tagline, and message consistent in all applications. Now, the members of your business will be united in the aesthetic and messaging they put out into the world.
Your brand is more than a logo
A brand’s message is what makes customers relate to your company through inspiration, persuasion, and motivation. It’s more than just the logo on your business card or the tagline on your website. It’s the tone and language you use to promote your market, service, and product qualities, the supporting visuals you associate with your message, and everything in between.
The final step: Follow through
You can have the most clever, hip, and recognizable logo, apply cohesive, consistent, and clear messaging, and still fall short of your growth goals if you fail to deliver on your promise. We can help define your strategy, develop the most stellar of logos, and craft fantastic messaging, but it’s ultimately up to you and your team to deliver on your brand promise and use those materials to their full potential.
We're committed to the success of your brand
Whether you’re a new company ready to start from scratch or a well-established business looking for a fresh start, we can help you dig in and craft a memorable brand experience that will stand out in a crowded field, resonate with and be recognizable to your target market and timelessly support your growth.
Some of our favorite projects
Design team tips
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Create visual hierarchy
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Create visual hierarchy
Good use and sizing of headlines, subheadings, body text, callouts provide anchor points for the reader, helping them find the information they want, giving the eye a place to rest and breaking up subjects and thoughts so that text becomes more inviting rather than an overwhelming wall of words.
Know your file types
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Know your file types
Before beginning a project, it’s important to know what image and design file types will be needed. JPEGs and PNGs are considered raster file types, which means they are made up of pixels and do not scale up very well. PNGs support transparency, and JPGs do not. SVG, Ai (Adobe Illustrator) and EPS are vector files, which means they can scale infinitely.